Calling All Entrepreneurs: Creating “Buzz” For Your Brands
by Amy Lignor
This is 2016. This is an election year. “Shark Tank” is a top show on television. And more than ever people want to be entrepreneurs; be in business for themselves and make some money. But even after all this time in the computer-age, entrepreneurs are finding it difficult to see the ‘niches’ they can get into to build their brand so that all consumers know who they are and why their product is better than everyone else’s.
PR is still the greatest way to build a business from the ground up. And to be able to have great PR, the company needs satisfied customers. So, although it sounds simplistic, the very first thing that an entrepreneur must do is put all their energy into creating the greatest product and/or service. Yes, there are easy streets, but only if your last name is Kardashian; only then can you basically buy your way into an industry and top magazines because of your name and fame. So how about we talk about ways that are more creative, attract media attention and, best of all, cost a trivial amount of money or absolutely no out-of-pocket costs whatsoever?
There are companies on the internet now (see: HARO) that will connect you and your business to reporters who are willing and actually seeking the chance to write about new people and businesses to profile. You can submit yourself and your brand to be written about.
You can also put your name in as a speaker for a variety of entrepreneur conferences. The big ones are always searching for new startups to feature at their events at no charge. These events also allow you to network with others, which is just how you build your rolodex of contacts – which you need in order to see success.
How about writing guest columns for a slew of publications in various industries that not only want but also welcome contributions from guest entrepreneurs? If you like to write and have a skill for it, also pen articles about your business and pitch these ideas/stories to local newspapers, as well as journalists working for larger news media sources. This one area will have you reaching out to some of the most influential people in your industry.
Websites! We all know that the internet is the end all and be all of success in this day and age. There are websites that focus on profiling small businesses as well as their strategies. There are specific sites for the under thirty crowd; sites that reach out to the “Young Entrepreneur,” and more. On these sites you can also distribute press releases that will be posted (on many) for free. This is free press. And there’s nothing better than that!
Twitter and Facebook are still the “gods” when it comes to PR, so make sure to be that big, strong, loud voice on both. Set up a great website; make sure that everything from reviews to endorsements to any type of press is posted ASAP. And make sure that if you have events, they are listed so that all consumers can keep watch and get the “buzz” flowing nationwide.
If you have neighborhood, community or national charities you can support, do just that. If your company name is identified with charitable events you can build a positive sentiment among consumers that will keep your company name in their minds. And if you have the space to do so, become the host of one of these charitable events so that your name is on all the press releases and information that goes out about it. Not only will you be helping people or causes in need, but your brand name will be seen all over.
There are also competitions across the nation and the world when it comes to choosing the startup “stars.” From MIT to TechStars to the Buckminster Fuller Competition, there are ways to compete in almost every industry that will garner you press as well as cash for your business if you win.
Be authentic, be visible in as many places as you can, and the “buzz” will go from quiet to wild as consumers jump on board with your brand!
Source: Baret News