Google+

Calling All Entrepreneurs: Creating “Buzz” For Your Brands

 

Calling All Entrepreneurs: Creating “Buzz” For Your Brands

by Amy Lignor

 

This is 2016. This is an election year. “Shark Tank” is a top show on television. And more than ever people want to be entrepreneurs; be in business for themselves and make some money. But even after all this time in the computer-age, entrepreneurs are finding it difficult to see the ‘niches’ they can get into to build their brand so that all consumers know who they are and why their product is better than everyone else’s.

 

entrepreneurs, the Buzz, tips & ideas, get ahead, be your own boss, public relations, PR, brandingPR is still the greatest way to build a business from the ground up. And to be able to have great PR, the company needs satisfied customers. So, although it sounds simplistic, the very first thing that an entrepreneur must do is put all their energy into creating the greatest product and/or service. Yes, there are easy streets, but only if your last name is Kardashian; only then can you basically buy your way into an industry and top magazines because of your name and fame. So how about we talk about ways that are more creative, attract media attention and, best of all, cost a trivial amount of money or absolutely no out-of-pocket costs whatsoever?

 

There are companies on the internet now (see: HARO) that will connect you and your business to reporters who are willing and actually seeking the chance to write about new people and businesses to profile. You can submit yourself and your brand to be written about.

 

You can also put your name in as a speaker for a variety of entrepreneur conferences. The big ones are always searching for new startups to feature at their events at no charge. These events also allow you to network with others, which is just how you build your rolodex of contacts – which you need in order to see success.

 

How about writing guest columns for a slew of publications in various industries that not only want but also welcome contributions from guest entrepreneurs? If you like to write and have a skill for it, also pen articles about your business and pitch these ideas/stories to local newspapers, as well as journalists working for larger news media sources. This one area will have you reaching out to some of the most influential people in your industry.

 

Websites! We all know that the internet is the end all and be all of success in this day and age. There are websites that focus on profiling small businesses as well as their strategies. There are specific sites for the under thirty crowd; sites that reach out to the “Young Entrepreneur,” and more. On these sites you can also distribute press releases that will be posted (on many) for free. This is free press. And there’s nothing better than that!

 

Twitter and Facebook are still the “gods” when it comes to PR, so make sure to be that big, strong, loud voice on both. Set up a great website; make sure that everything from reviews to endorsements to any type of press is posted ASAP. And make sure that if you have events, they are listed so that all consumers can keep watch and get the “buzz” flowing nationwide.

 

If you have neighborhood, community or national charities you can support, do just that. If your company name is identified with charitable events you can build a positive sentiment among consumers that will keep your company name in their minds. And if you have the space to do so, become the host of one of these charitable events so that your name is on all the press releases and information that goes out about it. Not only will you be helping people or causes in need, but your brand name will be seen all over.

 

There are also competitions across the nation and the world when it comes to choosing the startup “stars.” From MIT to TechStars to the Buckminster Fuller Competition, there are ways to compete in almost every industry that will garner you press as well as cash for your business if you win.

 

Be authentic, be visible in as many places as you can, and the “buzz” will go from quiet to wild as consumers jump on board with your brand!

Source:  Baret News

Entertainment

For movies opening June 23, 2017

  OPENING THIS WEEK Kam's Kapsules Weekly Previews That Make Choosing a Film Fun by Kam Williams For movies opening June 23, 2017   BIG BUDGET FILMS The Beguiled (R for sexuality) Sofia Coppola won Best Director at Cannes for this sublime tale of seduction, a remake of Clint Eastwood's Civil War saga about Southern belles … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Books

Gil’s Goodwill!

  Gil Robertson The “Book of Black Heroes” Interview with Kam Williams Gil's Goodwill! For nearly three decades, writer/author Gil L. Robertson, IV has used the written word to enlighten, empower and uplift. The one-time political organizer initially made his mark in entertainment journalism, penning over 50 national magazine covers and … [Read More its Good for You...]

Real Estate

How to Hire a Winner in Real Estate

  How to Hire a Winner in Real Estate by Amy Lignor   You want to buy that new house because the twins are on their way. Little Betty and Little John are already there, but who knew you would have even more so soon? What’s that? Oh…well, of course, in order to buy that new home with four bedrooms instead of two, you will also need to sell … [Read More its Good for You...]

Lifestyle

Ejogo’s Largo!

    Carmen Ejogo The “It Comes at Night” Interview with Kam Williams Ejogo's Largo! Carmen Ejogo has established a distinguished career in both feature films and television. She is best known thus far for her leading role of civil rights activist ‘Coretta Scott King’ opposite David Oyelowo in Ava DuVernay's universally acclaimed … [Read More its Good for You...]

Outdoors

Tidewater 230 LXF Combines Luxury, Family Friendly Features

  Tidewater 230 LXF Combines Luxury, Family Friendly Features By Craig Lamb Are you looking for a family friendly, center console fishing rig in the 23-foot class? Your search is over with the 230 LXF from Tidewater Boats. The all-new 230 LXF has a centerline of 23’ with a wide beam spanning 8’ 10.” The boat weighs 3,200 pounds and has a … [Read More its Good for You...]

Sports

You Don’t Have to be Greek to be a “Zorba” Fanatic

  You Don’t Have to be Greek to be a “Zorba” Fanatic by Amy Lignor   No, the sport is not called ‘Zorba’, but it most definitely fits for this article’s title. This most unusual sport is actually called ‘Zorbing’, and has caught on like wildfire across the globe. And now, seeing as that the NBA has wrapped, with Golden State proving that … [Read More its Good for You...]

Business

Add Value with Summer Home Renovation Projects

  Add Value with Summer Home Renovation Projects by Amy Lignor   There are a whole list of summer activities for you and the kids planned. Most of them, of course, you want to be nothing but fun, such as grilling outside on the patio or swimming in the pool. However, having the backyard pool and patio are two things you really need in … [Read More its Good for You...]

Travel

Finding Relaxation in the Most Remote Locations of All

    Finding Relaxation in the Most Remote Locations of All by Amy Lignor   It is a fact that the largest travel locations are also beyond popular. Among the downsides of this fact is that when you’re looking for peace, quiet, and basically a chance to do nothing more than spend time with yourself and, perhaps, one other best friend, … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible … [Read More its Good For You...]

Health

Making Your Health “Resolute”

  Making Your Health “Resolute” by Amy Lignor   It is time for those New Year’s Resolutions to be made. We all know the ones most likely being placed on lists everywhere: stop smoking and lose weight. Why? Because these have always been the top two when it comes to goals, so that the next time the ball drops you feel amazing that the … [Read More its Good for You...]