Google+

The Business of “Fear” Brings in $8 Billion a Year

 

The Business of “Fear” Brings in $8 Billion a Year

by Amy Lignor

 

There are aspects of Halloween everyone knows about. From the scary boogeyman to the haunted houses set up in cities and counties from sea to shining sea, the world certainly
understands that the “frightening” is also the “entertaining” when it comes to All Hallows Eve. What most may not know, however, is the fact that Halloween is a billion (yes, BILLION) dollar industry. People are more than happy to spend their money on a “macabre” experience, and because of this, there are many companies getting in on the action.

 

Halloween, big bucks, entertainment, The Horror Dome, HauntWorld, Room Escape Adventures, Business of FearThe beloved TV show, “Shark Tank,” actually made one of their biggest deals ever with a company that’s all about Halloween (Ten Thirty One Productions). Mark Cuban, one of the popular sharks, decided to invest two million dollars for a 10% stake, making the company’s valuation twenty million dollars. This Halloween-themed live entertainment company’s mission was to stage the best and most unforgettably frightening haunted hay rides imaginable. Starting in Los Angeles, the company has expanded to other parts of the country, including NYC. For between thirty to fifty-five dollars per ticket, depending on the customer’s choice of hay ride, visitors enter a world that literally is scary as all get out.

 

For some people, a “hay ride” on the scary side would not exactly fall into a business worth twenty million dollars. But Ten Thirty One has gone on to prove that twenty million may just be a pittance considering what they’re bringing in now. They have expanded into other events and are looking into expanding into other holidays; however, Halloween is still their foundation. A foundation that is solid, yet makes others shake to their very core.

 

And this is not the only entrepreneur who is taking advantage of that love of fear that apparently lurks in the soul of a whole lot of people. There are even small companies and businesses that are striving to take a bite of that $8 billion dollar industry. From setting up scary attractions to selling costumes to online adventures, there are new names on the Halloween horizon that are just starting to grab press.

 

Try, Room Escape Adventures. This company offers visitors one hour to escape from a room where a zombie, who is more than starving, just happens to be chained to a wall. A buzzer goes off every five minutes while you’re in there and, with the buzzer, the chain shackling the zombie is released another foot from the wall. While you stand in fear hoping to get out before that chain comes free, you must take the clues given and solve a puzzle in order to escape and avoid becoming dinner for the undead.

 

HauntWorld is the largest global database for all Halloween resources and activities. With a website and a magazine, HauntWorld offers members of the haunted house industry a place where they can get together, talk and share their ideas when it comes to what’s “in” each and every Halloween.

 

The Horror Dome is all about providing props, masks, and animatronics in this here 21st century for any attractions that are looking for something horrifying; as well as simple homeowners who really like to spend money in the month of October to make their house the scariest and coolest one on the block.

 

There is even a landmark in NYC called Halloween Adventure. Operating year-round, this store is all about costumes, and not only Halloween enthusiasts love the place. And when it comes to actual scary empires, for twenty years SpookyWorld (a company that owns the very popular Nightmare New England) operates all different types of attractions in the state of New Hampshire.

 

Although St. Nick and his team of reindeer still hold on to first place with families when it comes to everyone’s “favorite” holiday, the spooky spirits are definitely gaining ground on the happy guy in the red suit.

 

Fear has become an entertaining way to make a whole lot of money for entrepreneurs. Makes sense when you think about it. After all, the type of fear they’re selling doesn’t hurt anyone…as opposed to what’s happening in real life.

Source:  Baret News

Entertainment

Surreal Fantasy Features Liam Neeson as Voice of Anthropomorphic Tree

  A Monster Calls DVD Review by Kam Williams Surreal Fantasy Features Liam Neeson as Voice of Anthropomorphic Tree Conor O'Malley (Lewis MacDougall) is understandably miserable. First of all, the 12 year-old divorced mom (Felicity Jones) is terminally ill. Second, they're both estranged from his father (Toby Kebbell) who has long since … [Read More its Good for You...]

Art

The Day After the Day Of

  The Day After the Day Of by Paul Ilechko   The sky sheds its tears. This morning is the morning of the day after. The day of mourning, the day after the day of.  I beseech the sky to shed tears in order to wash away the tears on my face.   This is the first day of the time after. This is the beginning of a new time, the … [Read More its Good for You...]

Books

The President’s Kitchen Cabinet

  The President's Kitchen Cabinet The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press Hardcover, $30.00 292 pages, Illustrated ISBN: 978-1-4696-3253-7 Book Review by Kam Williams “[This opus] vividly tells the stories of the … [Read More its Good for You...]

Real Estate

Castles in America

  Castles in America by Amy Lignor   Robin Leach and his “Lifestyles of the Rich and Famous” taught us all long ago that we absolutely love to sit and view ridiculous luxury (usually owned by people who inherited all of it and didn’t work a day in their lives). See that? We had to complain about something as we were beguiled by the amount … [Read More its Good for You...]

Lifestyle

Architecture in America That Would Make Frank Lloyd Wright Proud

  Architecture in America That Would Make Frank Lloyd Wright Proud by Amy Lignor There is a brand new headline when it comes to an innovative new building; a building that the creator hopes to construct in America. It is a design that looks stunning on paper, however, it is also a design that is ‘far right’ of, well…even Wright’s own … [Read More its Good for You...]

Outdoors

Yamaha Marine Receives 2017 Silver Star of Excellence

  Yamaha Marine Receives 2017 Silver Star of Excellence From American Technical Education Association and the National Technical Honor Society® for Contributions to Technical Education RECOGNIZED FOR CONTRIBUTIONS TO THE MOTORCYCLE AND MARINE SERVICE PROGRAM AT THE TENNESSEE COLLEGE OF APPLIED TECHNOLOGY (TCAT) CHATTANOOGA Yamaha Marine … [Read More its Good for You...]

Sports

Gonzaga Celebrates the Final Four

  Gonzaga Celebrates the Final Four by Amy Lignor   “Beauty & the Beast” may be raking in the dough at movie theatres everywhere, but it is the Princess Cinderella that appears at the core of the NCAA headlines. We all have our “Cinderella Teams.” Heck, they even made a movie after the Hoosiers who once set the world on fire. But as this … [Read More its Good for You...]

Business

Made in the U.S.A. Should be the #1 Path for Businesses

  Made in the U.S.A. Should be the #1 Path for Businesses by Amy Lignor   The popular show called “Shark Tank” offers investors that back up small businesses – businesses that then turn around and make millions and are able to hire more and more American workers each year, still mentions something that breaks the heart in almost every … [Read More its Good for You...]

Travel

Where to Vacation? Go Big or Stay Home!

  Where to Vacation? Go Big or Stay Home! by Amy Lignor We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy … [Read More its Good for You...]

Green Living

Creating the Perfect Vegetable Garden

  Creating the Perfect Vegetable Garden by Amy Lignor   Many are still dealing with that wintery mix Mother Nature just loves to toss down from the sky this time of year. Yet, that gardener living inside the soul – the one just dreaming of the sunny skies and lazy rainy days that are must-haves in order to grow the best vegetables possible … [Read More its Good For You...]

Health

Making Your Health “Resolute”

  Making Your Health “Resolute” by Amy Lignor   It is time for those New Year’s Resolutions to be made. We all know the ones most likely being placed on lists everywhere: stop smoking and lose weight. Why? Because these have always been the top two when it comes to goals, so that the next time the ball drops you feel amazing that the … [Read More its Good for You...]